{"id":1760,"date":"2026-05-16T12:24:55","date_gmt":"2026-05-16T12:24:55","guid":{"rendered":"https:\/\/betreview.net\/?p=1760"},"modified":"2026-05-16T12:24:55","modified_gmt":"2026-05-16T12:24:55","slug":"gta-6-creators-looking-to-ai-for-help-otherwise-expensive-video-games-cant-get-made","status":"publish","type":"post","link":"https:\/\/betreview.net\/?p=1760","title":{"rendered":"GTA 6 creators looking to AI for help otherwise &#8216;expensive&#8217; video games &#8216;can&#8217;t get made&#8217;"},"content":{"rendered":"<p><\/p>\n<div id=\"article-body\">\n<h2 class=\"LeadText_lead-text__wd_PA __className_e189fa\" data-testid=\"leadtext\">GTA 6 is estimated to be the most expensive entertainment product in history, with total development and marketing costs projected to be over $1 billion<\/h2>\n<p><button type=\"button\" class=\"SlideViewerButton_slide-viewer-button__BDJoG\" aria-label=\"Open image viewer\" aria-haspopup=\"dialog\" aria-controls=\"image-lightbox\"><\/p>\n<div class=\"ImageEmbed_image-embed__0T8WX ImageEmbed_image-lead__Ti3qQ\" data-testid=\"leadimage\" data-tmdatatrack=\"content-unit\" data-tmdatatrack-articleid=\"35486568\">\n<div class=\"ImageEmbed_image-container__2AIQm\">\n<figure class=\"Figure_figure__Uce4f\" style=\"--figure-aspect-ratio:1.5\"><img decoding=\"async\" alt=\"The global marketing campaign for Grand Theft Auto 6 is entering its final preparation stages \" loading=\"eager\" sizes=\"(max-width: 508px) 508px, (max-width: 615px) 615px, 1200px\" src=\"https:\/\/i2-prod.dailystar.co.uk\/article35486568.ece\/ALTERNATES\/s1200f\/0_SDC_MDG_-_12812JPG.jpg\" srcset=\"https:\/\/i2-prod.dailystar.co.uk\/article35486568.ece\/ALTERNATES\/s508\/0_SDC_MDG_-_12812JPG.jpg 508w, https:\/\/i2-prod.dailystar.co.uk\/article35486568.ece\/ALTERNATES\/s615\/0_SDC_MDG_-_12812JPG.jpg 615w, https:\/\/i2-prod.dailystar.co.uk\/article35486568.ece\/ALTERNATES\/s1200f\/0_SDC_MDG_-_12812JPG.jpg 1200w\"\/><\/figure>\n<\/div><figcaption class=\"ImageCaption_caption__j7HRu\" data-testid=\"image-caption\">\n<p aria-label=\"GTA 6 is estimated to have cost more than $1 billion\" class=\"ImageCaption_caption-title__ccyQU\" data-testid=\"caption-title\">GTA 6 is estimated to have cost more than $1 billion<\/p>\n<\/figcaption><\/div>\n<p><\/button><\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">The makers of Grand Theft Auto 6 are looking to AI to reduce the cost of developing video games.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\"><a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.dailystar.co.uk\/tech\/gaming\/gta-fans-demand-one-big-36222042 \" rel=\"follow\" tabindex=\"0\" target=\"_self\">GTA 6 <\/a>is estimated to be the most expensive entertainment product in history, with total development and marketing costs projected between $1 billion and $1.5 billion by <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.dailystar.co.uk\/news\/latest-news\/breaking-grand-theft-auto-vi-36205207 \" rel=\"follow\" tabindex=\"0\" target=\"_self\">its 2026 release.<\/a><\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Its maker, Take-Two, said giant investments only make sense for \u201cmassive blockbusters,\u201d and \u201cthat\u2019s super hard to do.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">As a result, the firm is now \u201cexploring\u201d if AI could \u201chelp us get there\u201d in terms of reducing the budgets for titles not quite as massive as the guns and gangsters franchise.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Take-Two CEO Strauss Zelnick said: \u201cWe certainly can\u2019t deal with exponential growth &#8211; we probably can\u2019t even deal with linear growth &#8211; in production costs.<\/p>\n<div data-testid=\"image-group\"><button type=\"button\" class=\"SlideViewerButton_slide-viewer-button__BDJoG\" aria-label=\"Open image viewer\" aria-haspopup=\"dialog\" aria-controls=\"image-lightbox\"><\/p>\n<div class=\"ImageEmbed_image-embed__0T8WX false\" data-testid=\"imageembed-35179901\" data-tmdatatrack=\"content-unit\" data-tmdatatrack-articleid=\"35179901\" data-tmdatatrack-type=\"image\">\n<div class=\"ImageEmbed_image-container__2AIQm\">\n<figure class=\"Figure_figure__Uce4f\" style=\"--figure-aspect-ratio:1.5\"><img decoding=\"async\" loading=\"lazy\" sizes=\"(max-width: 458px) 458px, (max-width: 615px) 615px, 1200px\" src=\"https:\/\/i2-prod.dailystar.co.uk\/article35179901.ece\/ALTERNATES\/s1200e\/2_FILES-US-TECH-GAMES-GTA.jpg\" srcset=\"https:\/\/i2-prod.dailystar.co.uk\/article35179901.ece\/ALTERNATES\/s458b\/2_FILES-US-TECH-GAMES-GTA.jpg 458w, https:\/\/i2-prod.dailystar.co.uk\/article35179901.ece\/ALTERNATES\/s615b\/2_FILES-US-TECH-GAMES-GTA.jpg 615w, https:\/\/i2-prod.dailystar.co.uk\/article35179901.ece\/ALTERNATES\/s1200e\/2_FILES-US-TECH-GAMES-GTA.jpg 1200w\"\/><\/figure>\n<\/div><figcaption class=\"ImageCaption_caption__j7HRu\" data-testid=\"image-caption\">\n<p aria-label=\"GTA 6 is set to arrive later this year\" class=\"ImageCaption_caption-title__ccyQU\" data-testid=\"caption-title\">GTA 6 is set to arrive later this year<cite aria-label=\"Image: Rockstar Games\/AFP via Getty Ima\" class=\"ImageCaption_caption-credit__wlx1W\" data-testid=\"caption-credit\">(Image: Rockstar Games\/AFP via Getty Ima)<\/cite><\/p>\n<\/figcaption><\/div>\n<p><\/button><\/div>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cSo everyone puts pressure on everyone, ourselves included.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cBut on balance, we want to make bigger hits, and we\u2019re prepared to take appropriate risks to do so.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">GTA is Take-Two\u2019s biggest franchise, but the company has other big-name brands like BioShock and Borderlands.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Zelnick said \u201cthere really is\u201d a ceiling in terms of how much those brands could grow if costs don\u2019t come down.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cIt really means that we\u2019re going to have to be smarter about how we do things or certain titles can\u2019t get made,\u201d he told Bloomberg.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cCertainly, our bet is not going to be to give consumers less. Our bet is not going to be make games lighter, shorter, worse.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cI\u2019m hopeful that we can create more efficiencies with technology. We\u2019ll see.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Zelnick said GTA 6 was an \u201cexpensive\u201d game to make, though Take-Two has not offered any specifics about the game\u2019s budget.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">He said his ambition is to give developers \u201cunlimited\u201d financial and creative resources by utilising new tools like artificial intelligence.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">GTA 6 launches on November 19 for PS5 and Xbox Series X|S.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>GTA 6 is estimated to be the most expensive entertainment product in history, with total&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"featured_image_urls":{"full":["https:\/\/betreview.net\/wp-content\/uploads\/2026\/05\/0_SDC_MDG_-_12812JPG.jpg",1200,675,false],"thumbnail":["https:\/\/betreview.net\/wp-content\/uploads\/2026\/05\/0_SDC_MDG_-_12812JPG-150x150.jpg",150,150,true],"medium":["https:\/\/betreview.net\/wp-content\/uploads\/2026\/05\/0_SDC_MDG_-_12812JPG-300x169.jpg",300,169,true],"medium_large":["https:\/\/betreview.net\/wp-content\/uploads\/2026\/05\/0_SDC_MDG_-_12812JPG-768x432.jpg",640,360,true],"large":["https:\/\/betreview.net\/wp-content\/uploads\/2026\/05\/0_SDC_MDG_-_12812JPG-1024x576.jpg",640,360,true],"1536x1536":["https:\/\/betreview.net\/wp-content\/uploads\/2026\/05\/0_SDC_MDG_-_12812JPG.jpg",1200,675,false],"2048x2048":["https:\/\/betreview.net\/wp-content\/uploads\/2026\/05\/0_SDC_MDG_-_12812JPG.jpg",1200,675,false],"covernews-slider-full":["https:\/\/betreview.net\/wp-content\/uploads\/2026\/05\/0_SDC_MDG_-_12812JPG-1115x675.jpg",1115,675,true],"covernews-slider-center":["https:\/\/betreview.net\/wp-content\/uploads\/2026\/05\/0_SDC_MDG_-_12812JPG-800x500.jpg",800,500,true],"covernews-featured":["https:\/\/betreview.net\/wp-content\/uploads\/2026\/05\/0_SDC_MDG_-_12812JPG-1024x576.jpg",1024,576,true],"covernews-medium":["https:\/\/betreview.net\/wp-content\/uploads\/2026\/05\/0_SDC_MDG_-_12812JPG-540x340.jpg",540,340,true],"covernews-medium-square":["https:\/\/betreview.net\/wp-content\/uploads\/2026\/05\/0_SDC_MDG_-_12812JPG-400x250.jpg",400,250,true]},"author_info":{"display_name":"admin","author_link":"https:\/\/betreview.net\/?author=1"},"category_info":"<a href=\"https:\/\/betreview.net\/?cat=8\" rel=\"category\">Tech<\/a>","tag_info":"Tech","comment_count":"0","_links":{"self":[{"href":"https:\/\/betreview.net\/index.php?rest_route=\/wp\/v2\/posts\/1760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/betreview.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/betreview.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/betreview.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/betreview.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1760"}],"version-history":[{"count":0,"href":"https:\/\/betreview.net\/index.php?rest_route=\/wp\/v2\/posts\/1760\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/betreview.net\/index.php?rest_route=\/wp\/v2\/media\/1761"}],"wp:attachment":[{"href":"https:\/\/betreview.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/betreview.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/betreview.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}